Nanette Milne, Conservative MSP for the North East has encouraged local residents across Aberdeenshire to take part in a new campaign launched by NFU Scotland designed to show the best – and worst – of Scottish branding on shop shelves.
The ‘Spot it – Snap it – Send it’ campaign encourages supermarket customers to use their mobile phones or cameras to snap a picture of examples of good, and bad, uses of Scottish labelling while out doing their grocery shopping. NFU Scotland has announced it will be working with its members, and with volunteers from Consumer Focus Scotland, to monitor how Scottish branding and advertising correlates with produce that can be found on supermarket shelves, and is encouraging all consumers to take part in the campaign.
The North East MSP has led calls for clearer labelling of local produce in Scotland. As part of the NFU campaign, examples of good or bad uses of Scottish branding can be photographed and sent to 07920 018 621, or [email protected]
Nanette Milne, Conservative MSP for the North East said:
“I welcome this initiative from NFUS and I hope that local residents will take part not only to support Scottish farmers but also to make sure that supermarkets are not misleading consumers.
“The North East is rightly renowned for producing world class produce and the food and drinks sector plays a vital role in the local economy.
“It’s important that shoppers can trust and understand the labels on the products they buy, and I hope that people across the North East will take this opportunity to share any good – or bad – examples they find of Scottish branding on produce.”